Print And Digital Media Marketing Strategies-Why Should You Use Both Strategies
Today, a lot of businesses prefer to use digital marketing strategies. However, print media marketing is also effective.
Even if print media is old it is still effective. Billboards are example of print media and you can still see them in different parts of the world. A lot of companies do not want to use print media strategies.
You can only see digital marketing in the internet. Online public relations, social media marketing, email marketing, pay per click and search engine optimization are example of effective digital marketing strategies. Digital marketing strategies are really flexible and it can reach so many people in different parts of the world.
Print marketing only makes use of physical print media like direct mail, newspapers. Posters, magazines, billboards and many more. You have the option to choose the part where you can put your advertisement when you make use of print media marketing.
It is better if you use digital and printed marketing strategies for your business. studies prove that digital and printed media marketing really has a number of advantages.
Below are tips you can use print media and digital media together:
A. QR codes
QR codes also called the quick response codes and these are bar codes that contains information of an attached items which can be scanned with a smartphone. When you make use of QR codes your clients will be able to see print media marketing and then becomes a digital media marketing. Commercial printing company can help you use QR codes for your business.
B. Custom URL’s
Custom URL’s have the same idea with quick response codes, however you do not need to scan the custom URL because the customer will look at the print advertisement and then enter it in the unique URL of your business.
C. Social media websites
Your can make use of your social media site and have a print advertising campaign.
You can also use print advertisements to encourage people to look at digital promotions. You can advertise the profile and account of your business.
Variable printing is a kind of printing that has graphics, texts and images. This can be used in social media campaigns.
Digital marketing and print marketing strategies are really effective and should be used by different companies. Business should make use of both strategies, since they can really benefit their business. You just need to choose the right commercial printing company. Before choosing a company you need to conduct a thorough research first. Choose a company that is experienced in digital marketing and print marketing and is very reliable.